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Perpetua® is going to Ambiente to Care for it*

Experience the trade fair that brings the future into the present.

Ambiente sets the pace for the world of consumer goods. The unique diversity in the Dining, Giving and Living areas offers a comprehensive overview and shows the innovative capacities of this pulsating sector.

The Perpetua team can’t wait to see you at Ambiente, one of the world leading fair, internationally recognized as the main event dedicated to consumer goods.

*In Italian “ambiente” means “Environment“, Perpetua is born to take care of it through small gestures.

9 – 13 February 2018
Frankfurt, Germany
Hall 11.1 Stand F45

Perpetua® at the Japanese Museum to share the dialogue between materials, art and design.

Graphite (waste) + design = Perpetua the pencil

Perpetua in mostra al museo del Giappone

Perpetua the pencil and the waste graphite of which she is made of participated to the first design exhibition of the Toyama Prefectural Museum of Art & Design, called “Art and Design, dialogue with materials”. An exhibition that talks about the interaction between materials when design and art are transformed.

Toyama Art and Design Museum

The Toyama Prefectural Museum of Art & Design presented its first design exhibition dedicated to focusing the materials of art and design works entitled “Art and Design, dialogue with materialscommemorating the New Home of the Museum.
The exhibition introduced the expressive depth of works and practices that employ various material to the audiences.
The large-scale installations, art works and design objects allowed audiences to experience the exploration of materials that provide inspiration to designers and convey their design philosophy and ideas.
 For the realization of the exhibition, the museum was very interested in Perpetua and wanted to showcase it, from the point view of recycled graphite material to the exhibition. Surely Perpetua helped the success of the exhibition.

When materials and processing techniques are combined, new value is created.

At this exhibition, we will offer an introduction to the world of design through four sections that will focus on materials ― from wood, to metal, to high-tech materials ― and how they have transformed

“When materials and processing techniques are combined, new value is created.”

Perpetua alla mostra Giappoonese

Art and Design, dialogue with materials
Toyama Prefectural Museum of Art and Design
3-20 Kibamachi, Toyama 930-0806 Japan
November 16, 2017 – January 8, 2018

With Emergency, Christmas becomes an opportunity to give to your loved ones, but also to help those in need.

In the Emergency Christmas stands there was also Perpetua the pencil, sold out already in the first few days after the opening. Perpetua the pencil contributed fundraising for the Emergency projects dedicated to the war victims in Afghanistan and Iraq, to whom the association offers high quality free care.

Healthcare is a Human Right.

EMERGENCY offers free, high quality medical and surgical treatment to the victims of war, landmines and poverty and promotes a culture of Peace, Solidarity and respect for Human Rights.

How to help us

Everybody can contribute to these activities and affirm with us that healthcare is a Human Right

Perpetua® we had to invent it presents the
g_pwdr® technology in Berlin

g_pwdr technology products

Perpetua® presents, for the first time ever, at the Berlin Fashion Week, the g_pwdr® technology.

From January 16 to January 18, at the Berlin Fashion Week, he Perpetua team will showcase the latest innovation when it comes to environmental sustainability and energy saving: g_pwdr® technology.

An innovative technology and a new productive process to dye fabrics that utilizes graphite retrieved by the industrial production of electrodes, the same of Perpetua the pencil.

Wednesday, January 17, at 2:30 pm, we will be on stage together with Matteo Ward – CEO of Wrad, a sustainable fashion brand, – to tell the story of the creation of the Wrad products, Endorsed by Perpetua, realized with this innovative tanning process: Graphi-tee, G–Sweatshirt, G-jacket.

During the conference #fashionsustain,  the Perpetua team, in collaboration with Wrad, a sustainable fashion brand, will give a speech to present g_pwdr®.

Stand wrad and g_pwdr at Berlin Fashion week
g_pwdr technology

16-18 January 2018
Stand Perpetua Wrad Italdenim
Hall Arena C -59
Kraftwerk Berlin
Köpenicker Strasse 70
10179 Berlin

Berlin Fashion Week


metodo d'incisione a laser

Perpetua We Had To Invent It ® knows that attention to the environment goes hand in hand with attention to details, especially when it comes to realizing 360°sustainable items.

This is why the personalization through laser engraving of Perpetua the pencil is realized through state of the art technology that, thanks to robotic systems with artificial vision, reduces substantially room for errors. An eco-friendly technology, made in Italy and constantly evolving, so that nothing goes to waste.

Start a project with us

Tell us what your idea of a Perpetua® is, we will do the rest.








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From the meeting with Victor Perez at TEDxVicenza,
a unique Perpetua has been created::


During the second edition of TedxVicenza Victor Perez, director, producer, screenwriter, and special effects artist, and Susanna Martucci, CEO of
Alisea and the mind behind Perpetua the pencil, meet.

Perez falls in love with Perpetua the pencil, sharing her same values, and decides to spread her message.
With a personalized packaging with Perez’s signature engraved with laser on the flat side, Perpetua becomes the business card that wasn’t there before. And so Perpetua Signature Edition was created.


Start a project with us

Tell us what your idea of a Perpetua® is, we will do the rest.








How did you find out about Perpetua?
SocialWord of mouthStoreWebOther

I Accept the Privacy e Cookie Policy

Perpetua Christmas Pack, the perfect Christmas gift for everyone

For Luke and Martha, that, in their messy architecture firm, can always find dull pencils and never a sharpener. For Andrew, who travels the world climbing mountains and writing stories, looking for something to write with, even in the most adverse conditions, like while hanging from a rock wall. For Alexandra, that is studying to become an astronaut and one day will need to take notes while in space. For Carl, that always drops everything, and founds himself with broken pencils and the lead reduced in crumbles. For Jane, she draws and paints, and in her atelier only beautiful and colored things come and go. For Giulia, the lazy and frugal one of the group, that waits until she uses up the entire pencil, and then finds herself without. For Jacob, the engineer, always inventing something new in his garage, and who’s eyes shine when he hears the word innovation. For Martha, that every summer, instead of going on vacation, goes to help with the the Amazonia and Borneo re-afforestation.

Perpetua Christmas pack 10
Luckily, there is Perpetua Christmas Pack!
The perfect gift for each one of them, even if they are all so different.

Color your Christmas!

This year for Christmas, choose a very special gift.


With Perpetua Christmas pack you will receive a nice gift box containing 10 Perpetua pencils in 10 different colors and 10 gift bags, so you can make more than one gift in just one purchase.

Color your Christmas!

This year for Christmas, choose a very special gift.


With Perpetua Christmas pack you will receive a nice gift box containing 10 Perpetua pencils in 10 different colors and 10 gift bags, so you can make more than one gift in just one purchase.

The stars to light up the future of fashion.

What burns is not always evident and visible. Fire can hide in the hot coals for a long time before flaring up again. Some ideas act the same way. Sometimes an intuition builds up amidst total indifference, until it becomes an idea and, when it finds the right fuel, it explodes to the point of igniting actual revolutions.
There’s nothing stronger than the right idea at the right time. When the stars align, nothing is impossible.

wradscope-kit WRAD for YOOX with Perpetua la matita

From the intuition to give new life to materials, over twenty years ago, ALISEA was born.

When ALISEA was asked to give a second chance to graphite – industrial waste destined to be buried in landfills – PERPETUA the pencil was born. The only pencil produced in Italy, that allows to dispose of 15 grams of graphite while writing, soon became the ambassador – innovative and sustainable – of a message: a tangible item that can display intangible values.

When Perpetua joined the movement and purpose brand WRÅD, the GRAPHI-TEE™ was created: the only T-shirt in the world dyed with scrap graphite – the same used for PERPETUA – and winner of the Best of the Best 2017 award at the RedDot Design Award. YOOX, the lifestyle online store, leader in the world of fashion, design and art, in 2009 launches YOOXIGEN, the YOOX area concerning environmental and social responsibility, born with the objective to spread awareness to the consumer. When YOOXIGEN AND WRÅD meet, the stars align and the forces come together.

WRÅDoscope is born, where stars shine on the future  – sustainable and innovative – of fashion. A capsule collection of twelve t-shirts, genderless, personalized with exclusive graphics, featuring the zodiac signs and horoscopes, studied to invite us to live a more conscious and sustainable 2018 also towards the fashion system. Every T-shirt comes with a special edition of PERPETUA the pencil. The project WRÅDoscope proposes to give another tool to consumers that want to become an active part of the revolution process of the fashion system.

The purpose of WRÅDoscope is to inspire the market and reveal intangible values, of social and environmental nature, through tangible means. It seems as the circle closed, the circle opened by Alisea over two decades ago. Instead it’s a spiral that, at every turn, grows and improves over time. ALISEA, PERPETUA, WRÅD e YOOX, actors that share the same vision oriented towards a future where innovation serves sustainability, from a circular economy perspective.

Actors that unite their strength to amplify the impact of this idea and to be an active part of the fashion system’s revolution. WRÅDoscope is a special horoscope: it can’t read the future but invites to create it, through sustainability and innovation.

WRÅD: not just an innovative start-up

WRÅD is born as a cultural movement in Europe in 2015 and, since then, it grew to become a technologic innovator, developing a new circular and sustainable dye, that today is Patent Pending, and a purpose brand. WRÅD is co-founded by Matteo Ward, ex Sr. manager of Abercrombie and Fitch and co-chair of the A&F Diversity and Inclusion Council, Silvia Giovanardi, ex responsible for the graphic dept. of  ETRO Men, and Victor Santiago, fashion photographer. In 2015 they leave their job to entertain the possibility to realize their vision of this industry, developing, synergistically, solutions that identify their manifesto: innovative, original, sustainable and accessible.

Not just fashion with WRÅD, but a new way, a new model of democratic business, inclusive and participative, where the consumer has the chance to become investor in products with a purpose.

«The fashion industry is one of the most polluting sector in the world, right behind the oil business. There is a serious problem of mismatched information when it comes to this world and its users. WRÅD's aim is to catalyze the growth of a smarter fashion industry, innovative and sustainable, generating awareness and inspiring the market to display intangible values through tangible products. Besides being a brand, it's also a lifestyle, for those that want to contribute to change» WRÅD.

GRAPHI-TEE™: the features

A design inspired by tradition thanks to the process of dyeing, that goes back to a technique handed down through the centuries from the inhabitants of Monterosso Calabro. To create GRAPHI-TEE™ the founders of WRÅD experimented this antique technique, recovering the scrap of graphite, otherwise destined to the landfills: this is how a new innovative material was created, g_pwdr®, composed by 60% of recycled powder, brought to liquid suspension. GRAPHI-TEE™ is the first t-shirt able to recover up to 10 grams of scrap graphite during the dyeing phase.

Graphite is a non-toxic carbon-based mineral and a natural lubricant, able to lend to the fabric developed for GRAPHI-TEE™ by Walter Corriga of Tessile EcoBio – a jersey jacquard made of organic cotton certified GOTS (Global Organic Textile Standard) – softness and uniqueness. GRAPHI-TEE™ was designed by Silvia Giovanardi, Creative Director and co-founder of WRÅD, and made in Rimini by TM Project.


YOOX, was founded in 2000, it’s the lifestyle online store leader in the world of fashion, design and art. YOOX offers an infinite selection of products, including: a wide selection of clothing and accessories for men and women from the most important designers in the world, a unique assortment of design items, exclusive collaborations with renowned international artists, brands that pay particular attention to social and environmental responsibility and children fashion.


Launched on Earth Day in 2009, YOOXYGEN is the YOOX area concerning environmental and social responsibility, born with the objective to spread awareness to the consumer. Thanks to its several collaborations with international organizations, like Green Cross International, and the projects developed with designers and influencers like Vivienne Westwood, Livia Firth and Amber Valletta, YOOXYGEN is a point of reference for responsible fashion consumers all over the world. 2017 represents a milestone for YOOXYGEN, announcing the partnership with The New School’s Parsons School of Design, that will encourage the utilization of sustainable practices in the fashion industry through educational activities and special collaborations.

With Coin, Perpetua feels right at home.

Perpetua la matita e coincasa

Starting November 29, Perpetua the pencil will collaborate with Coincasa to bring on the Christmas spirit, dedicated to sustainable innovation Made in Italy.

The collaboration will continue even in the spring of 2018, when Coincasa will present a new eclectic and contemporary collection, that aims to explore the subject of reusing materials: a research that produces items with a story to tell and, at the same time, high quality and functional objects.

You can find the entire Perpetua collection in selected Coin stores, to discover it go to the Store Locator  page on our official website.

Where there is beauty, Perpetua the pencil feels right at home.
dispenser perpetua®

Coincasa is a Coin brand dedicated to home decoration, that interprets the Italian lifestyle with creativity and passion. The collections are unique, thanks to the attention to details, the continuous offer of new patterns and designs and the quality of the materials utilized. The contemporary style and the original mix&fusion that represent the style of Coincasa bring personality and a touch of exclusivity to every home.

Coincasa Store Locator

Find a Coin store close to you

      The Museum that invented the brand-building and Perpetua the pencil: when design is the tangible expression of intangible values.

      Twenty years ago the Guggenheim Museum Bilbao opened, becoming an icon in a short amount of time and changing the economy of the Basque region. Its impact was huge; besides giving Frank Gehry visibility and recognition, it changed radically the way people approached museums.

      By using innovative techniques, Ghery projected and realized a building able to capture the complex identity of Bilbao and of the Basque Country. Today, after twenty years, the Guggenheim Museum Bilbao, in an effort to represent and define that identity at its best, marries the values of Perpetua la Matita, the pencil that wasn’t there before.

      A special Tailor Made edition was created, where Perpetua blends in with the complex geometric patterns that belong to the Museum and becomes a messenger of the values they share.

      Perpetua® Guggenheim

      You desire it, We create it

      Tailor Made is the division of ALISEA in charge of developing communication and promotional projects both for companies and individuals through the customization of Perpetua la matita and its accessories: the note book and the G-Case.

      The use of several innovative techniques of customization transform both the pencil and the notebook into exclusive objects not only for corporate communication puproses but also for all private activities aimed at celebrating a special occasion or an important event (weddings, graduations, anniversaries or else) in a unique and original way.