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The role of museums in society is changing. Museums keep reinventing themselves in their quest for becoming more interactive, audience focused, community oriented, flexible, adaptable and mobile. They have become cultural hubs functioning as platforms where creativity combines with knowledge and where visitors can also co-create, share and interact....

It’s called “In punta di matita project: nothing is destroyed, everything is transformed”, the project by Michela Mantoan for kindergartens and primary schools. An original education path towards sustainability and circular economy, which includes workshops, playful and interactive exhibitions, meetings and conferences. ...

From this antique technique meeting the innovation tied to recovering graphite developed by Perpetua, Wrad created GRAPHI-TEE Endorsed by Perpetua, the first t-shirt dyed with the same graphite – inevitable industrial waste – utilized for Perpetua the pencil. ...

Mission Bambini – Italian foundation that has been helping kids that live in poverty for over 20 years - created the program “Borse Rosa” to assign scholarships supporting secondary education for girls living in poorer countries....

We are proud to announce that we are on the Map of Sustainability, the very first picture of responsible businesses – both socially and environmentally – in Italy....

GIVE A FOK-us is the first hub dedicated to sustainable innovation at WHITE Show Milano by Matteo Ward, CEO & co-founder of WRÅD. Discover the world of sustainable fashion with g_pwdr technology – patented by Alisea –, the only textile treatment that utilizes recovered graphite powder, the same of Perpetua...