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Tailor Made – Special Projects

Research aimed to innovation, dedication to exceed the limits, support to the athletes of today, so they can be the champions of the future.

Arena® designs high performing bathing suits for athletes of several teams: Italy, France, Germany, United States, England, Australia and for many other international teams that will participate to the FINA World Championships in Budapest.

The continuous research of arena® in order to create innovative products marries well with Perpetua’s values, which will be by the pool for the event and will be dressed up with the same graphics of the fall winter 2017 Arena collection of bathing suits that the Arena athletes will be wearing.

Forza Italia!

Perpetua tailor made, in collaborazione con Arena

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Perpetua the pencil is the message that was chosen by the Italian Presidency at the G7. It’s a gift that talks about sustainability and innovation, for the guests of the international delegations who will meet in Taormina for the G7 Summit on the 26th and 27th of May.

The beauty of Italy is in its monuments, in its cultural history, in its unique biodiversity and variety of landscapes. Its in the creativity and artistic genius of our country, the home of design.

The beauty of Italy is in it’s commitment to innovate, to build a future that focuses on the Planet and the people who inhabit it, in the view of those who see in an industrial waste a valuable resource that can be reinvented.

In the year of the Italian G7 Presidency a gift was needed that could communicate all of this. A simple object capable of narrating the complexity of a country known and admired throughout the world for the variety of its beauty.
An exceptional gift was needed, an Italian gift to welcome the guests of the Summit in Taormina on the 26th of May: the seven leaders of state of the major advanced economies and the international delegations from all over the world.

A message that talked about technological innovation, new productive processes and design, attention to the environment and the recovery and reuse of a precious and non-renewable antique material such as graphite.

Perpetua G7 Italy and G7 Taormina are two special editions that carry on their packaging the symbol of the place where the Summit will take place: the famous Teatro Antico di Taormina.
An evocative architectural masterpiece, built by the colonists of Magna Grecia and later acknowledged by the Romans, the perfect witness of our cultural roots.

Il welcome kit by Alisea con Perpetua la matita

Pack G7 2017 Taormina
Perpetua tailor made, per il G7 di Taormina
Perpetua la matita verde per il G7 2017 di Taormina

WHAT IS PERPETUA THE PENCIL

Perpetua is the first “writing object” made in Zantech, a new innovative and technological material made of 80% recovered graphite. It holds a European patent both for the product itself and for its production process.
Its characteristics are:

  • It’s non-toxic
  • It’s the first pencil that allows you to dispose of 15 grams of graphite powder otherwise destined to be buried in a landfill.
  • It does not get your hands dirty, and no protective vanish was used.
  • It has a flat side that does not make it roll away, it can be sharpened but it writes also without tip.
  • Its rubber is available in ten different colors and it forms a unique body with the writing part of the pencil, without the use of glue.
  • It is shock-resistant, if it falls it does not break and, unlike all other pencils, it does not need the two classic wooden cases glued together to protect the fragile graphite body.
  • It is 100% Made in Italy, as well as being the only pencil produced in Italy.

For Perpetua the pencil’s design, the architect Marta Giardini was awarded in Milan with the Honorable Mention at the prestigious international competition Compasso D’oro 2016.

Perpetua the pencil is a product of Alisea Recycled & Reused Design Object, leader for over 20 years’ in the ideation and production of design objects Made in Italy uniquely with recovered and recycled materials.

Third time’s the charm and Perpetua comes back to TED(xVicenza)!

By now it’s the official gadget of TEDxVicenza, as it has been there from the first edition of this event. Every year Perpetua the pencil interprets the graphics and the theme of the event, bringing to life special editions, exclusively made.

TEDxVicenza is focused on innovation, sharing, sustainability and creativity, so what better supporter than Perpetua the pencil?

Perpetua la matita gif at tedxvicenza 2015 2016 e 2017

Perpetua at TEDxVicenza 2017

Perpetua at TEDxVicenza 2015 and TEDxVicenza 2016

What is Perpetua the pencil doing at the presentation of the Campionati Italiani Cross Country Eliminator & Giovanili di Società?

A lot wondered the same when FOUR ES – four S to identify four different ways to be and to live the bicycle, from the most simple and less demanding ride up to pro levels – surprised everyone by choosing Perpetua tricolor as a gift to the participants.

The reason is simple: Perpetua shares the same values, as the Team Manager of Four Es pointed out.

“Thanks to the contribution of sensitive businessmen, we try to teach young people the importance of respect through sport: respect for others, for nature, that surrounds us while we ride, for ourselves, by taking care of our health and by respecting the rules that in sport, as in everyday life, teach us to be fair in confrontations.

Why young people?

Because if we want to keep hoping for a better future we need to start with them. The message that permeated the presentation and that we hope will fill our events is a strong message: we need to respect our planet, it’s our home and we need to help spreading the message that companies like Alisea and Perpetua the pencil made their own. Because by doing so they are taking care of us.”

Alessandro Arabia – Team Manager Four Es

Alessandro Arabia – Team Manager Four Es
Perpetua e i Campionati Italiani Cross Country Eliminator & Giovanili di Società

The design of Perpetua the pencil, created by Marta Giardini, speaks all languages.

 

This is why Perpetua has been chosen by the Italian Embassy in Helsinki  for the Italian Design Day (Italialaisen designin päivä), event that took place March 1, 2017 at the Design Museum of Helsinki.

It is not just a gift to the international delegations, but a true ambassador – it’s no coincidence that it was chosen personally by the ambassador Gabriele Altana – of the quality of the design Made in Italy.

Legor Group chooses Perpetua, the pencil that wasn’t there before, to present to the world SILNOVA®, its new and innovative silver alloy.

When innovation is inspired by tradition, the results can only be unique, different from any other. Something that, like Perpetua la matita, wasn’t there before.

SILNOVA® is an innovative alloy: without needing galvanic treatments, equal to a gold alloy and 20 times stronger than silver Sterling, it stays shiny over time. Thanks to its unique color, white and very luminous, it is unique compared to any other silver available on the market.

A new and precious material, protected by patent pending internationally.

To present it to VicenzaOro January 2017, the most important expo in the field, a unique edition of Perpetua the pencil was created, together with Legor Group. A silver plaque was applied directly to the body of the pencil.

Matita tailor made Silnova per Legorgroup

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“Progress through Technology”.

A slogan that promptly expresses Audi’s vocation.

Cars that combine innovation, performance, and the German car maker’s distinctive meticulous attention to detail. A commitment involving every choice made. The Group’s inclination to the quest for an object that can convey the innovation and technology values underlying its perpetual evolution.

That’s how the partnership between Audi and Perpetua starts: Perpetua has been customized with the unmistakable four rings and comes in an exclusive packaging, in line with Audi’s spirit. A winding road runs through an inaccessible landscape: Audi technology goes all out on its bends.

Those who know Audi understand what it shares with Perpetua: they are both designed for those who love to trace curves.

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Perpetua is not only a pencil.

It is a communication object that uses its history to tell the values behind its conception and design.

Everyone who shares its values can find the right object to tell their own story.
Perpetua is the symbol chosen by everyone who adopts a new way of conceiving and reusing the resources available, because in nature ”nothing is created, nothing is lost, everything is transformed”. It is the symbol of a necessary revolution which is made with a simple object.

Since it is made of 80% recycled graphite, no trees were felled for its construction. Perpetua is about values and a mission that we need to undertake together – a creative, more responsible generation will develop the technology and innovations needed to work while respecting people and the environment in the future.
This is Alisea‘s original entrepreneurial mission and, with Perpetua, it recycles tons of graphite powder that would be otherwise destined for landfill.

A project combining eco-sustainability and innovation.

We believe that this is the reason why many private individuals and businesses have chosen and customized it to embody their values.

Perpetua has turned into an object that combines eco-sustainability and innovation with every company’s values. It has become the tool they use to talk about their products or brand, a new chapter of many different corporate histories. Customizations are more and more frequent: This develops and improves the ”tailor-made” service so that the pencil becomes a way to communicate values.

Customization now goes beyond the pencil’s graphics and packaging – it moves to a higher level of integration. The Perpetua Team and Gruppo Mastrotto have deployed their creative and communicative potential in order to make a unique Perpetua, which gives new life not only to graphite but also leather scraps.

Gruppo Mastrotto is a leading company in the processing of cattle hides

and it has a long tradition of tanning with new, innovative technologies and services.

Gruppo Mastrotto express is the latest one: An immediate delivery service for leather, with over 1,000 colors available worldwide ready to be shipped within 48 hours of your order. The Express Service by Gruppo Mastrotto enables designers, stylists, and new makers to create prototypes, capsule collections or short-run production freely and with no limits.

Five different colored leather strips, symbolizing decades of tradition and research at Gruppo Mastrotto, have been blended with Perpetua, which means that they both wear down by using and sharpening it. A Perpetua made of reused leather that literally shows the company’s history and becomes its witness and narrator at the same time.
The Perpetua by Gruppo Mastrotto praises creativity and experiments with new leather future developments.

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