10 Jun Graphi-Tee by WRÅD, endorsed by Perpetua, wins the BEST OF THE BEST Red Dot Award 2017
“RED DOT AWARD 2017: BEST OF THE BEST “
For top design quality and ground breaking design to:
Endorsed by Perpetua
It is WRAD’s GRAPHI-TEE™ – the first t-shirt ever dyed with G_PWDR by Perpetua – to win the prestigious Best of the Best Red Dot Design Award 2017, one of the major and most important global design awards.
Perpetua is a brand capable of inspiring and creating synergies with those who share the same VISION, PHILOSOPHY and values in order to create products with never-seen-before characteristics, products “WE HAD TO INVENT”.
LEVERAGING ON the know-how Perpetua BUILT THROUGH THE YEARS on the use AND UPCYCLING of WASTED raw materials, Wråd – a sustainable and innovative fashion brand – develops GRAPHI-TEE™, the first T-shirt ever dyed with recycled graphite powder, the same one of Perpetua the pencil.
A product “Endorsed by Perpetua”, fully applying the circular economy principles to the world of fashion. Perpetua collaborates with WRAD as it recognizes within the brand its same DNA: research on INNOVATION, use of simple yet PIONERISTIC AND RESOURCE-EFFICIENT production processes, Design Made in Italy.
The Best of the Best Red Dot Design Award 2017 awarded to WRAD with its GRAPHI-TEE™ is for us a firm confirmation that the road undertaken is the correct one.