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METAMORPHOSIS

METAMORPHOSIS

Perpetua is not only a pencil.

The creativity of artist Anna Piratti lets Perpetua become the vehicle to talk about respecting nature, one of the values that Perpetua shares, in harmony with its ethos. Not a single tree is cut down to make Perpetua, the pencil. So, is there any better way to talk about it than transforming Perpetua into some of the trees it helps protect?

A project is launched: Perpetua is transformed each time into what it loves, to talk about itself and about beautiful nature and all its forms.

A falling tree makes more noise than a growing forest.
Not a single tree is cut down to make Perpetua, the pencil.

MARITIME PINE: An evergreen tree of the Pinaceae family, native to the Mediterranean basin.
Picture: graphite trunk, acrylic crown, concrete background.

PALM: A tree or a shrub of the Arecaceae family, mainly growing in the tropics and the subtropics.
Picture: graphite trunk, acrylic crown, concrete background.

WEEPING WILLOW AT DUSK: A deciduous tree of the Salicaceae family, mainly growing in humid climates or near the edge of ponds, lakes and rivers.
Picture: graphite trunk, acrylic crown, concrete background.

SHRUB:: A medium-sized woody evergreen plant, having multiple permanent stems branching from or near the ground.
Picture: graphite trunk, acrylic crown, concrete background.