03 Aug METAMORPHOSIS
Perpetua is not only a pencil.
The creativity of artist Anna Piratti lets Perpetua become the vehicle to talk about respecting nature, one of the values that Perpetua shares, in harmony with its ethos. Not a single tree is cut down to make Perpetua, the pencil. So, is there any better way to talk about it than transforming Perpetua into some of the trees it helps protect?
A project is launched: Perpetua is transformed each time into what it loves, to talk about itself and about beautiful nature and all its forms.
A falling tree makes more noise than a growing forest.
Not a single tree is cut down to make Perpetua, the pencil.