Perpetua and WRÅD Endorsed by Perpetua add to the experience of the Starbucks Reserve™ Roasteries in Milan, Seattle, New York and Shanghai with capsule collections united by a common ingredient: the innovative re-use of graphite powder, byproduct of industrial production processes.
Perpetua presents never-before-seen sets of the iconic pencil Perpetua, Honorable Mention Compasso d’Oro for its design by Marta Giardini. Completing the Perpetua sets are four notebooks realized with a special embossed paper, which celebrate the most famous coffee making accessories and equipment in the world.
Susanna Martucci, Founder and CEO of Perpetua® we had to invent it, Matteo Ward, Co-Founder of WRÅD and Howard Shultz, Chairman Emeritus of Starbucks, at the grand opening of the Starbucks Reserve™ Roastery in Milan on Thursday, September 6.
A unique experiential destination, offering unique coffee blends and products
carefully selected to engage customers with the world of design Made in Italy.
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#MilanoRoastery #GrazieMilano #StarbucksItaly #Starbucksreserve #Starbucksreserveroasterymilano #PerpetuaforStarbucks #beingPerpetua
Photo Credits: Victor Santiago / Talent: Martina Ciceri
