03 Mar PERPETUA HAPPINESS– LUCIANO CANOVA’S CONTRIBUTION
Perpetua is not just a pencil… Perpetua creates relationships that grow and become more valuable with time.
Luciano Canova teaches Behavioural Economics, Basic Economics and Science Communication at the MEDEA master, and mainly studies happiness and how to measure well-being. When he heard about Perpetua the pencil on the stage of TEDxVicenza he fell in love with it, so much that he decided to study it.
Why is Perpetua a “relational” pencil? Why is it a commodity with a growing marginal utility?
His contribution analyzes Perpetua through the lens of the well-being economy. Perpetua’s value grows through giving, sharing, relationships. Because happiness is a serious matter, and it can be Perpetua.