Perpetua inside the prestigious
MoMA Design Store
Perpetua passes the 8 steps necessary to be in the MoMA Design Store in New York.
This thanks to the September 2017 edition of Maison & Object, in Paris. Between the New York MoMA, the most important museum of contemporary art in the world, and Perpetua the pencil, it was love at first sight. However, to become part of the Design Store of the iconic museum on 53 Street, Perpetua, as all the items you can find in the store, had to go through a strict selection structured in 8 steps.
Every item has to be consistent with both the permanent collection and the temporary exhibition.
It has to be in compliance with certain standards, like the ability to innovate in terms of materials, functionality, and technology.
It has to be educational for the younger generations and iconic.
Perpetua the pencil made the cut with flying colors, confirming again how she is not just a pencil, but an item able to transform intangible values into tangible expressions.