tailor made Tag

Perpetua passes the 8 steps necessary to be in the MoMA Design Store in New York.

This thanks to the September 2017 edition of Maison & Object, in Paris. Between the New York MoMA, the most important museum of contemporary art in the world, and Perpetua the pencil, it was love at first sight. However, to become part of the Design Store of the iconic museum on 53 Street, Perpetua, as all the items you can find in the store, had to go through a strict selection structured in 8 steps.

Because we never stop investing in innovation.
Because constantly improving the quality is in our DNA.

Our aim is to grow globally, so we decided to invest to improve its quality.
We quadrupled the production capacity, reduced almost to zero the trimmings, reduced the CO2 emissions, improved the pencil’s stroke.
We want to keep contributing to reduce the impact on the environment of industrial production, for a better future of our Planet and the people that live in it.

During the second edition of TedxVicenza Victor Perez, director, producer, screenwriter, and special effects artist, and Susanna Martucci, CEO of
Alisea and the mind behind Perpetua the pencil, meet.

From the intuition to give new life to materials, over twenty years ago, ALISEA was born.

When ALISEA was asked to give a second chance to graphite – industrial waste destined to be buried in landfills – PERPETUA the pencil was born. The only pencil produced in Italy, that allows to dispose of 15 grams of graphite while writing, soon became the ambassador – innovative and sustainable – of a message: a tangible item that can display intangible values.

When Perpetua joined the movement and purpose brand WRÅD, the GRAPHI-TEE™ was created: the only T-shirt in the world dyed with scrap graphite – the same used for PERPETUA – and winner of the Best of the Best 2017 award at the RedDot Design Award. YOOX, the lifestyle online store, leader in the world of fashion, design and art, in 2009 launches YOOXIGEN, the YOOX area concerning environmental and social responsibility, born with the objective to spread awareness to the consumer. When YOOXIGEN AND WRÅD meet, the stars align and the forces come together.

WRÅDoscope is born, where stars shine on the future  – sustainable and innovative – of fashion. A capsule collection of twelve t-shirts, genderless, personalized with exclusive graphics, featuring the zodiac signs and horoscopes, studied to invite us to live a more conscious and sustainable 2018 also towards the fashion system. Every T-shirt comes with a special edition of PERPETUA the pencil. The project WRÅDoscope proposes to give another tool to consumers that want to become an active part of the revolution process of the fashion system.

The purpose of WRÅDoscope is to inspire the market and reveal intangible values, of social and environmental nature, through tangible means. It seems as the circle closed, the circle opened by Alisea over two decades ago. Instead it’s a spiral that, at every turn, grows and improves over time. ALISEA, PERPETUA, WRÅD e YOOX, actors that share the same vision oriented towards a future where innovation serves sustainability, from a circular economy perspective.

Actors that unite their strength to amplify the impact of this idea and to be an active part of the fashion system’s revolution. WRÅDoscope is a special horoscope: it can’t read the future but invites to create it, through sustainability and innovation.

Starting November 29, Perpetua the pencil will collaborate with Coincasa to bring on the Christmas spirit, dedicated to sustainable innovation Made in Italy.

The collaboration will continue even in the spring of 2018, when Coincasa will present a new eclectic and contemporary collection, that aims to explore the subject of reusing materials: a research that produces items with a story to tell and, at the same time, high quality and functional objects.

You can find the entire Perpetua collection in selected Coin stores, to discover it go to the Store Locator  page on our official website.

Twenty years ago the Guggenheim Museum Bilbao opened, becoming an icon in a short amount of time and changing the economy of the Basque region. Its impact was huge; besides giving Frank Gehry visibility and recognition, it changed radically the way people approached museums.

By using innovative techniques, Ghery projected and realized a building able to capture the complex identity of Bilbao and of the Basque Country. Today, after twenty years, the Guggenheim Museum Bilbao, in an effort to represent and define that identity at its best, marries the values of Perpetua la Matita, the pencil that wasn’t there before.

A special Tailor Made edition was created, where Perpetua blends in with the complex geometric patterns that belong to the Museum and becomes a messenger of the values they share.