A new production process for Perpetua the pencil, why?
Because we never stop investing in innovation. Because constantly improving the quality is in our DNA.
It's been three years since Perpetua hit the market and we decided to invest time, resources and expertise in designing and creating a new molding method to improve its performance.
Our aim is to grow globally, so we decided to invest to improve its quality. We quadrupled the production capacity, reduced almost to zero the trimmings, reduced the CO2 emissions, improved the pencil’s stroke. We want to keep contributing to reduce the impact on the environment of industrial production, for a better future of our Planet and the people that live in it.