PERPETUA @ WHITE IN MILAN,
BECAUSE IT’S TIME TO GIVE A FOK-us
february 22-25, 2019 Via Tortona 27-31-35-54, Milan.
GIVE A FOK-us is the first hub dedicated to sustainable innovation at WHITE Show Milano by Matteo Ward, CEO & co-founder of WRÅD.
Discover the world of sustainable fashion with g_pwdr Technology – patented by Alisea –, the only textile treatment that utilizes recovered graphite powder, the same of Perpetua the pencil.
Compared to the techniques currently in place, g_pwdr Technology makes it possible to:
reduce the water usage by 90%;
reduce electricity by 47%;
not use additives and chemical pigments.
The project, sponsored by the Ministero dello Sviluppo Economico Italiano, ICE, Camera Italiana Buyer – Best Shops e Confartigianato, aims to focus on the current state of the art when it comes to the textile sustainability in Italy, offering the visitors the tools to start questioning the status quo.