Christmas is giving, but some gifts amplify the impact.
In my case, you don’t give a simple object for its function or aesthetics. Giving me away means choosing an environmental and social impact that is ethical and responsible, strengthening an economic and, above all, social transition. It means choosing a gift result of circular economy, traceable supply chain and, thanks to the collaboration with the Foundation "Compagnia di Babbo Natale", solidarity.
The 20% of the proceeds from sales of Perpetua Santa Claus and Perpetua Christmas Tree will be donated to the Foundation.
 
Perpetua Santa Claus. A renewed collaboration, to help alleviate economic difficulties. The Foundation "Compagnia di Babbo Natale" every year collects money to donate it directly to needy families so that their children can study, play sports and live a carefree youth where possible.

Packaging: 
Concept created by Visual Artist Daniele Cima
70% recycled pulp-colored red cardboard
2mm thick