PERPETUA and WRÅD ‘Endorsed by Perpetua’ announce their exclusive partnership with Starbucks with the opening of the Starbucks Reserve™ Roastery in Milan
Starbucks selects iconic Italian brands to celebrate the opening of the Starbucks Reserve™ Roastery in Milan. Official partners are Perpetua and WRÅD Endorsed by Perpetua with exclusive sustainable collections, made with innovative materials and production processes.
PERPETUA and WRÅD Endorsed by Perpetua launch their exclusive collaboration with Starbucks with the opening of the Starbucks Reserve™ Roastery in Milan, the new experiential destination dedicated to the roasting and making of coffee coming from the most sough after small-lot beans.
Located in the historic Post Office building of Piazza Cordusio, the 2,000-sqm Roastery will offer unique coffee blends in a fascinating environment dedicated to the people of Milan, amplifying the passion for coffee which characterises Italy. .
In the Roastery in Milan, PERPETUA e WRÅD Endorsed by Perpetua will live with other brands carefully selected to engage customers with the world of design Made in Italy.
PERPETUA e WRÅD Endorsed by Perpetua add to the experience of the Starbucks Reserve™ Roastery in Milan with capsule collections united by a common ingredient: the innovative re-use of graphite powder, byproduct of industrial production processes. Effective dynamics of circular economy motivated by the same mission: catalyzing change through innovative design objects which are the result of more than twenty years of consistent research in the field of recycling and upcycling.
Tangible expression of intangible values, in sync with the needs of our planet and people – a mindset aligned with the ethical and sustainable direction taken by Starbucks.
IExclusively for the Starbucks Reserve™ Roasteries worldwide (Milan, New York and Seattle) Perpetua presents never-before-seen sets of the iconic pencil Perpetua, the only one in the world entirely made of repurposed graphite powder from industrial production cycles. Perpetua is Honorable Mention Compasso d’Oro for its design by Marta Giardini. Completing the Perpetua sets are four notebooks which celebrate the most famous coffee making accessories and equipment in the world.
WRÅD has then designed Limited Editions of its innovative t-shirt GRAPHI-TEE™ – Best of the Best Product Design RedDot Award – of g_jacket and g_sweatshirt, the distinctive tones of grey of which come from the advanced G_PWDR TECHNOLOGY (Patent Pending by Alisea) , a treatment which substitutes chemical pigments with repurposed graphite powder, the same used to manufacture Perpetua. The graphics of both collections are signed by Silvia Giovanardi for WRÅD and Marta Giardini for Perpetua.
A community of companies united in their diversity by the same values: this is what inspired the Starbucks Team to create the partnership today launched in the Starbucks Reserve Roasteries. Perpetua and WRAD’s products are available to the public in the Starbucks Reserve™ Roastery in Milan, Piazza Cordusio 3, from September 7th 2018.
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