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International Museum Day 2019

International Museum Day 2019

Tradition and future: divide or continuity?

Every year from 1977, May 18th International Council Museum celebrates the International Museum day.

This year theme “Museums as Cultural Hubs: The future of tradition”.

The role of museums in society is changing. Museums keep reinventing themselves in their quest for becoming more interactive, audience focused, community oriented, flexible, adaptable and mobile. They have become cultural hubs functioning as platforms where creativity combines with knowledge and where visitors can also co-create, share and interact.

While preserving their primary missions – collecting, conservation, research and exhibition – museums have a new goal: making the community more sensitive about important global issues and suggesting innovative solutions to approach actual matters.

Follow the website of the international museum day to find out which museums take part in the project

Official hashtag: #MuseumDay #IMD2019

“As central institutions in the society, museums have the power to establish a dialogue between cultures and building bridges for a peaceful world by contributing to sustainable development.”

Perpetua was created, designed and produced to talk about values, innovation, art and culture: not just a pencil, therefore, but a symbol of progress that  many museums have chosen to talk about their future.




The Muza communicates with Perpetua the pencil
a special edition dedicated to the opening of Malta art museum. A revolutionary project, the Muza that makes sustainability one of its cornerstones.

The Belvedere Museum communicates with Perpetua the pencil
The Belvedere Museum is a masterpiece of Baroque architecture and one of the most beautiful and important museums in the world. Inside are treasured prestigious artworks by Klimt, Schiele and Kokoschka and in the museum bookshop you will also find Perpetua.

Villa Foscarini Rossi Shoe Museum communicates with Perpetua the pencil 
Villa Foscarini Rossi is a seventeenth-century architectural complex along the banks of the Brenta River. Inside the manor house there is the Footwear Museum and also Perpetua the pencil.

The MUSE communicates with Perpetua the pencil 
The city of Trento has a prestigious jewel: the Muse, a musem designed by Renzo Piano. A real place of discovery, to have fun, to learn to respect nature and the environment, to build a sustainable future and become aware and careful citizens. Perpetua is waiting for you at the bookshop Museum.

The Turin Planetarium communicates with Perpetua the pencil 
INFINI-TO is a modern science museum. Composed of an interactive museum of Astronomy and Space and a digital planetarium among the most advanced in Europe. Only in the Astroshop, the bookshop museum, you can find your Perpetua INFINI-TO

Guggenheim Bilbao comunica con Perpetua la matita

Guggenheim Bilbao communicates with Perpetua the pencil 
Perpetua is also at the Guggenheim Museum in Bilbao, one of the most famous contemporary art museums. Designed by the canadian architect Frank Gehry, it is one of the four museums belonging to the Guggenheim Foundation along with Venice, New York and Berlin.

Broken Nature communicates with Perpetua the pencil
Perpetua is also dedicated to Broken Nature, the XXIII exhibition of the Triennale di Milano, curated by Paola Antonelli, senior curator of the Department of architecture and design of the MoMA in New York. The aim of the exhibition is to provide the necessary cues to rethink our habits and our way of life, with more awareness and sensitivity, in order to rediscover a link with nature through design and architecture.

Museo della Permanente communicates with Perpetua the pencil
Museo della Permanente was born in 1883 to support and spread the art in all its forms. Here Perpetua becomes an artwork of Roberto Crippa named “Mechanistic Composition”.


Perpetua Monumental is a project launched together with Fusarte. Perpetua the pencil pays homage to the beauty of historical Italian architecture and the huge legacy of its masterpieces.

Perpetua Monumental represents Florence’s Duomo, Verona’s Roman Arena, Milan’s Duomo or Venice’s Grand Canal, Padua’s Sant’Antonio, the Basilica of Saint Francis of Assisi and Genoa.

These 7 Perpetua are just the beginning of a new version of the history of Italy. It’s a trip through Italy’s hallmarks taken through Perpetua and her packaging: a joyful, creative version as well as innovative and eco-friendly.

If you use Perpetua you’ll contribute to disposing of tons of graphite, a waste of industrial production, otherwise destined to be put underground.


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